DEVIN is ranked 10th in the TOP 20 ranking of the strongest brands on the national market and a leader in the category “Beverages – soft drinks/bottled water”. This shows an independent survey of the consumer segment on the Bulgarian market held at the initiative of the global organization Superbrands.
This summer, DEVIN and ENERGY Radio joined together to fight summer dehydration and high temperatures. As part of the initiative, the smiling ENERGY promo girls distributed exactly 2 225 liters of bottled water in Varna, Burgas and Sofia.
Data shows that more and more employers in Bulgaria provide water to their employees as part of their staff care policy*. However, there are also frequent forgeries made by unscrupulous manufacturers who bottle and offer water of unclear origin, thus abusing well-known brands and undermining consumer confidence.
This summer, patients of Acibadem City Clinic Tokuda Hospital in Sofia will benefit from free mineral and spring water distributed as part of a healthy hydration campaign, conducted in a partnership with the leader on the bottled water market in Bulgaria – DEVIN JSC. The initiative is specially developed with established Tokuda Hospital specialists aiming at encouraging water intake among patients and contributing to their health, tonus, prophylactic and recovery process in the hospital.
68% of Bulgarians admit they would like to lose weight in order to look in a good physical shape for the summer. Every fourth Bulgarian is not satisfied with his body, a recent survey conducted by Alfa Research in May 2017 among the urban population in Bulgaria shows.
Fear of obesity is a problem for ¾ of women and for over half of men in the country. Nearly 40% of women are worried about showing on the beach in swimsuits and generally want to improve their figure, while this percentage for men is only 17%.
Nearly 80% of Bulgarians would like to spend more time in the mountain. Pure air, tranquility and the ability to recharge from the everyday stress in the city are the main reasons that make urban people look for contact with nature, which is lacking for over 2/3 of Bulgarians, a recent study conducted by Alfa Research in March 2017 among urban population in Bulgaria shows.
On the occasion of March 22, the World Water Day, nearly 50 volunteers distributed bottles of DEVIN Mineral on the central locations in Sofia. The one-day initiative was held as part of the joint campaign of DEVIN and The Art of Living Foundation in Business Park Sofia, Students Town, National Palace of Culture and Bulgaria Boulevard.
The Rhodope Mountains are the main scene of action in the new communication campaign of DEVIN Mineral, dedicated to the connection of urban people with nature. The campaign tells the story of the origin of mineral water which comes from the heart of Rhodopes and brings the energy and power of the mountain.